When generating a content calendar as part of your marketing or content strategy, it can be easy to begin and end with the first ideas for topics you can think of. While these first-thought content ideas may be relevant to and interesting for your customers, they may not be the types of content topics to really increase sales or enhance engagement with your brand. The best content strategy plans are an eclectic mix that promotes posts meant to be shared and help the reader understand how a product solves his/her problem.
If you need to create a fresh content plan for the next few months, Global Resources experts recommend the following three places you should turn to for content inspiration.
Businesses have been examining their competitors for insight and ideas since the beginning of time. When executives create initiatives for their company, they always conduct competitive analysis in order to cover all angles. Content strategists and copywriters should take a similar approach when creating their content plans. It’s not always about page viewership or how many times a piece of content gets shared on social media, but rather sometimes more about inspiring content on a subjective basis that informs the potential customer and leads to a sale or new relationship. Study your competitors and analyze how they speak to their potential customers. This can help you in the long run.
One critical mistake many marketers make is constantly looking outward for content ideas. Collaborating with other teams in your company can help you generate some of the best ideas for relevant content. Talk with people within your company and ask them to share any feedback they hear consistently in addition to which trends they foresee. This will help you generate new ideas from various angles.
With social media, it’s so easy to feel so confident that many companies often forget that social media offers fantastic feedback and listening tools that can be used for research and content planning. You should always examine what people are saying about your both your products and your competitors on all social media outlets. You’ll want to take notice of what kinds of posts are getting the most shares and which ones are garnering the most comments. Finally, make sure you know the best and most relevant hashtags and keywords to use in order to optimize it for SEO.