Montreal based Online Reputation Expert, Herman Tumurcuoglu is a dedicated sports fan. In his spare time he keeps up with baseball, tennis, and cycling. Recently, he has taken interest in golf as one of his employees is an avid golfer. For that reason, when sports scandals and news surface, he is the first one to be commenting on the matter. Of all Online Reputation Experts, Tumurcuoglu is the one to consult with about sports. When ex internationally recognized cyclist and cancer survivor Lance Armstrong admitted to using performance-enhancing drugs in an interview with Oprah, he was one of the first to consult the athlete about how he should bounce back.

From a young age, Armstrong began running and swimming. When he quickly accelerated in the sport and was told to pursue it, he also took up cycling to complete a triathlete’s requirements. At 16, Armstrong became a professional triathlete. In 1989 and in 1990, he was the United States national triathlete champion. His success only continued while his offline and online reputation (as the Internet emerged) became very commendable. In the early 1990’s is when Armstrong focused on cycling more than swimming and running. He completed his first Tour DuPont over 11 days and finished second in the 1992 United State Olympic Trials. He began riding in international events and began making a name for himself. Before his battle with testicular cancer in 1996, Lance Armstrong became a household name. His reputation and brand image was put on pause when Armstrong was diagnosed with testicular cancer. The Online Reputation Expert remembers the news well. “The whole sports community around the world was supporting and rooting for him”, said Tumurcuoglu. Soon enough, doctors found a brain tumours as well. Despite a long journey, the surgery to remove the tumor and chemotherapy restore his health and Armstrong was cancer free. After regaining his strength, the athlete dominated the Tour de France 7 times starting in the late 90’s.

However, after the 2006 Tour de France winner Floyd Landis unpronounced the winner due to doping, the United States Anti-Doping Agency began to look into other suspicious cases included Armstrong. It was hard to believe that a cancer survivor had enough strength to beat some of the world’s top athletes. Nonetheless, it was a legendary story that media and fans ate up. Lance Armstrong had an incredible reputation until October 2012 when the Agency released a report with evidence of Armstrong doping. It was inevitable that he had to come forward so he did in an Oprah interview soon after. His reputation downfall shocked the world including the Online Reputation Expert. Since, the athlete has not been able to bounce back of regain ex fans trust.