The primary purpose of publishing content on the web is to generate traffic. And the only way you will attract consistent and high-quality traffic is by publishing useful, informative content on a regular basis. At the same time, it is also important that you structure your posts so that it is well-optimized for search engines. Below, we list out six SEO tips that you should always keep in mind when writing web content.
Insert Keywords Every 150 words
Anyone who has published content on websites knows that keywords are an important part of SEO. The question is, how best to use keywords when writing for the web? To begin with, you shouldn’t stuff your article with keywords on every single line. That will never get your site to the top of Google search results on a consistent basis. On the contrary, your website might even be red-listed as spam. As far as possible, use keywords in the article only once every 150 words. This is the safest way to ensure that the keywords are mentioned in the article enough number of times without making the site look suspicious.
Use The Alt-Text Option
When search engines crawl through a website, they go through not just the text but also the pictures. And this is where the ‘Alt-Text’ option of the images comes into play. The option allows you to specify the name of the image, thereby enabling you to use it for improving the website SEO. For example, if you are publishing an article on driving traffic to websites using Facebook, then any images you upload should have names like “traffic-from-facebook.jpg”, “website-traffic-facebook.jpg” instead of “1a23hg.jpg”. When the search engines look through the article, they will also index the images together with the text, improving your chances of attracting more traffic to the website.
A great way of boosting the SEO of a website is through internal links. Too many websites focus solely on developing external links that they forget the fact that internal links are equally valuable in optimizing the website. For one, internal links allow you to distribute the ranking power and page authority throughout the website. As such, web pages that are ranked low get a boost in their value by being linked to higher ranked web pages on the site. Secondly, internal links also reduce bounce rate of the visitors since they might click on the link and continue to stay on the website. This will also improve the SEO of the site. If you have hired any good SEO specialist like BearFoxMarketing.com for your content marketing campaign, you can be assured that an appropriate number of internal links are present on every page they create. But if you also publish content on your own, remember to add a few internal links.
Insert Keywords In The First Line
A long-used effective SEO tactic is inserting the keyword phrase in the very first line of an article. So, if your keyword is “good deal on shoes”, then that phrase must be placed in the very first sentence of the content. In addition, it is a good idea to change the keyword style to italics or bold. The search engines usually do take extra notice of any text that has any special style attached to it. As such, making the keyword italic or bold will definitely give you better results.
Speed And Accessibility
Make sure that your website loads fast on any device, whether it be a desktop, tablet or smartphone. People hate waiting for a website to load. And no matter how great your content is, you will lose tons of traffic if your website takes too long to load properly. Ideally, the loading time must be kept within 3 seconds. For every additional second it takes the website to load, you can end up losing hundreds and thousands of visitors. Talk to your web development team and check the loading speed on your website. If you see that it is slow, direct the team to resolve the issue as quickly as possible.
Think Like Your Audience
When writing content, always keep your audience in mind. Ask yourself what exactly the audience will be looking for when they click your title and visit the webpage. If you are writing an article on “best restaurants in New York”, will the audience be specifically looking for a great dining experience without caring for the cost or will they be looking for budget-friendly options? Having a clear idea about the kind of information your audience might be looking for will allow you to write content that attracts huge traffic. So, think like your target audience every time you are writing an article.